The Classic Everyday Outfit

Disclaimer: this is neither your typical OOTD post, nor an incentive for you to buy the presented products. This is the first step of an ongoing Fashion Brand Investigation (FBI) - a series where I dissect fashion brands in terms of quality, style and sustainability. The analysis will help you to find out what to look for in order to shop more consciously.

Let’s be frank: as nice as it may feel to have found “the perfect everyday outfit”, all that satisfaction is redundant once I find out how my beloved brands perform in the following areas, that turned out to be of greatest importance to me: quality, style and sustainability. For someone who likes to have a clear conscious, finding brands that I can trust became a never ending challenge for various reasons. For one thing, the term “sustainability” is not clearly defined and has been overused by brands green washing,